In order to integrate ethics into a person’s every day life, so that it becomes a standard: inquire as to whether they care about anything. If they do not, move on to someone who does.
Say, "I don’t have to get you to care; you already do. Would you like to live in a better world …a more-ethical world? Did you know that the specialists in Ethics recommend that we are to follow our highest sense of principle? That’s what they speak of as “morality”; that’s what it means.
They say that we good people need more cooperation. They say that research shows that all kinds of benefits result from being moral - by which they mean living up to more-and-more Moral Principles. And they conclude that we are obliged to be good, to be decent to one another, considerate of each other. I intend to be. What about you?
“You have some fine gifts! Do you want to be even better than you are?
If so, live up to the highest ideals you know.
Even more than that: imagine what the highest standards for a human being are, and tell yourself: I want to reach for that …and, by goodness, I WILL !!! I sure will. I’m going to make a habit of it!”
The more people who want to be a role-model for the next generation of kids growing up, the closer we’ll get to an ethical world.