Nihilism develops two distinct variants, corresponding to its binary paradigm.
It’s pure form, that simply negates all, without justifications or offering a alternative; its ‘positive’ form, which is self-contradicting, which offers its abstractions as alternate realities.
The former is more effective, the latter more seductive and so more popular.
Providing an alternate reality, entirely based on words/symbols, offers salvation from an indifferent threatening world, particularly to those born with inferior genetics.
A number increasing in human environments that have almost eliminated culling and have replaced natural selection with social selection.
All the positive nihilist must do is provide a relative self-consistent model with minimal connections to reality, to support its self-justifications; more importantly it must offer hope, in the form of power, freedom, sexual promise, hedonism, to those desperately seeking for such compensations.
Positive nihilism is at the root of current political ideology, marketing practices, psychotherapy, or anything that must manipulate and exploit weakness via the mind.
Nihilism is a political tool, and a marketing tool. It offers nullifications of reality the individual craves, ro it offers ‘corrections’ to reality, to what is missing ni th world, which individuals need to cope with their won existene.