Honestly, I think it’s the name: Nietzsche. It’s like Porsche.
You ever wonder if the success of companies hinges upon a name? Apple, Google, Coke, Nike. Almost seems like picking the right name is half the battle; the rest is just details. Are you going to shop on ebid or ebay? Is “ay” preferable to “id”?
bid, did, grid, hid, kid, lid, mid, quid, rid, schmid, scrid, sid, skid, slid, smid, squid
'kay, bay, bray, chez, clay, day, flay, fray, gay, gray, hay, hey, jay, kay, lay, may, nay, pay, play, pray, prey, ray, say, slay, sleigh, stay, stray, sway, they, tray, way, weigh, whey, yay
Ebay wins. It’s more identifiable and sounds friendlier.
Nietzsche is a cool name. It’s hard to pronounce, hard to spell, German engineering is fashionable and is equated with intelligence.