I would say that even more important than the buying of the Product is the way advertising gives Brains, especially children’s Brains, all sorts of ideas about what is going on, what is important, what a human being is, what to be scared of, what is cool…This all taking Place in the background of the Products. The background of a coke Commercial often includes all sorts of messages about what emotions one should have, how the men and women should dress and relate, what happiness is, what is cool. This is poured into the brain and then associated with the Product. Sure, it is unpleasant if people buy sugar water, but what they are being taught about Life is even more damaging.
Sure. Or cult training.
I am very skeptical About this claim. They may not buy a toyota because of the latest advertising, but the background messages will reinforce brainwashing they got as kids and they are very likely not immune to that. They Think they are not influenced because they Think reality is the way it is presented in advertising. Their skepticism gets aimed at the Product - though even here I Think people are more influenced than they realize - but Corporate ideas about what ontology and methodologies ‘citizens’ should have are getting in there and settling in.
[size=150]‘You are (only) your Surfaces and spending more Money on these Surfaces is the way to improve who you are’[/size]
The war around that one is nearly over.