“Indeed, incessant cycles of deterritorialization and reterritorialization through axiomatization constitute one of the fundamental rhythms of capitalist society as a whole - what Marx referred to as the "constant revolutionizing of the means of production [and] uninterrupted disturbance of all social conditions [that] distinguish the bourgeois epoch from all earlier ones"46: capital is extracted from one locale (the rust belt, the United States) and re-invested somewhere else (the south, the Pacific rim); labor skills corresponding to certain means of production are, for a time, fostered and well paid, only to become worthless a few years later when new means of production prevail; consumer preferences are first programmed by advertising to value one set of goods, only to be deprogrammed so as to consider them “out of fashion,” and reprogrammed by another advertising campaign to value a “new” set of goods. The terms deterritorialization and reterritorialization thus presuppose and reinforce the notice of a “common essence…of desire and labor,” referring without distinction to the detachment and reattachment of the energies of “production in general” (including “consumption”) to objects of investment of all kinds, whether conventionally considered “psychological” or “economic.” “ -Holland, Eugene W… Deleuze and Guattari’s Anti-Oedipus: Introduction to Schizoanalysis (p. 20). Taylor and Francis. Kindle Edition.
Unfortunately, guys, this is going to be a bit wordy (the very thing I tend to complain about the French being –so call me hypocrite if you will (as there is a lot to quote and a lot to say here. But if it’s any consolation, much of it will be Holland’s writing.
That said, we can easily see here how Capitalism (by the model of D & G( can lead to the very right-wing nonsense we are dealing with now: this constant state of change that many people would prefer not to be involved in, people who might choose to capture everything into a paranoid center. We can even see why such people might resist the D & G agenda of accelerating that dynamic until we somehow break through it to the other side. Hence: their orientation towards reterritorialization: a hopefully permanent one in their minds. And this is implicit in Holland’s next point:
“Closely linked with deterritorialization and reterritorialization are the parallel terms “decoding” and “recoding,” which bear on representations rather than on concrete objects. Decoding, it is important to note, does not refer to the process of translating a secret meaning or message into clearer form: on the contrary, it refers to a process of dis-investing given meanings altogether, to a process of “uncoding,” if you like: the destabilization and ultimately the elimination of established codes that confer fixed meaning.”
This is what Trump and his followers don’t get: it is profit seeking behaviors that is taking the meaning (the certainty (from their lives. They would rather focus on the shiny objects (who wants to be a millionaire? (that Capitalism (via media (flashes in front of them and blame everything on those who fail to meet the criteria of ideal producer/consumers: immigrants, welfare queens, gays, minorities, government even, the people you see on shows like COPS, etc., etc…….
Capitalism rewards identity (as is all too obvious in TV ads). Becoming is always suspect until it can be conscripted into the producer/consumer agenda: the Platonic realm of ideal forms according to corporate owned media.