There isn’t very many ways to explain a idea in a rally, realistically.
You have a TED convention format, which while putting forward more information, is largely a sales pitch, and brushes over illogical ends of a argument for a sense of Utopian euphoria, you come away thinking “this is wonderful, this is the future” and then you slowly have your bubble burst over the long term. We used to have this back in the 50s in the form of books published full of fake as shit facts, I used to read them in the 90s and could quote them endlessly, to my teachers deep anger. They are a close relative to a freak show operation, we’ve made it the very signature of modern intellectual discussion. Left loves this sort of shit, and it us endlessly exploitable for laughs, cause it is based on unsightly weak showmanship presented as intellectualism.
Obviously, Trump doesn’t use that fashion show format, not that he is opposed to it for models on the cat walk, do the TED talk approach is out. Most people aren’t gonna sit around in a diner or eater cooler the next day talking about such a format, so it is a stupid approach, as it us largely a solitary experience.
There is the C-Span approach, of dragging his ideas out on the long burning coals well beyond most people’s attention spans. That shit while informative, never really wins debates, or gets movements behind it going passionately. He will be on C-Span in the future.
Other than informing people, in a dry academic or a ullshit braindead Utopian sense, you can have sales pitches. He is a businessman, he uses sales pitches. It is like a Ted Talk, but minus the details. This gives people excitement, while leaving flexibility in details open for once plans get underway. Less specifics in terms of campaign promises to fail in. Obama did this too with his “Hope” message and failed horribly in that abstract, nebulous term, so it can backfire, but generally is hard to do so.
It is a idea that opens up discussion about positive constructive debate. People can sit around in a diner eating eggs saying “How” instead of “If”, “When” dominates “Should” as it seems suddenly possible to do these things, that it is achievable.
Take the many references to jailing Hillary. She is a pure, unabashed mockery to the ideals the US was founded upon. She is a woman who lives above the laws, is a pure evil piece if shit who got rich off of running charities for the destitute. There is very little you can point to that is good in her, but she always had that presidential shield via nepotism and party elitist support. It always seemed impossible to ever imagine her playing by the same rules as everyone else, going to court, and being convicted.
Trump came along, made a few statements, again and again, and decades of anger unleashed. Everyone knew she was a elite evil butch before Trump came along, he didn’t convince us, or brain wash us, weknew, all he did was give the idea we should be thinking of the How and When, than the If and Should. Caught like wildfire.
That’s how exciting sales pitches work. Every salesman knows this. That’s why fear mongering with Global Warming works "we need to get serious, we need to pass these treaties now! " sort of pseudo scientific bullshit.
It is so deeply entrenched in our Psyche we don’t usually notice when it is being played on us. If you study rhetoric, how ideas are presented, you pick up on it. Doesn’t invalidate a idea by now means, as every idea needs selling, just at the same time doesn’t make the facts certain to be correct. We live in perhaps the dumbest era of history, where most any story could be sold, but a lot of it tends to have impressive science backing some if the ideas, like getting to the moon, or waking to China via the Atlantic cause the earth is round. We get a lot of flops as a result too. That’s a philosophers job to not pick it, but I think it is healthy that the discourse is steering back towards building and doing things once more, abandoning the Obama era of despondency and collapse in the face of a cabal of twisted liberal memes shattering the last vestiges of western civilization.